Brand Philosophy

Fashion designer Yves Saint Laurent once said: “fashions fade, style is eternal”.

SOO・JIN brings you an ever changing assortment of fashion pieces that are high-quality, wearable, comfy and most importantly well-priced, sourced from the fast fashion capitals of Korea and Asia.

Whether it’s before or after sales, rest assured you will only get the best customer service online at

So relax…it’s SOO・JIN.