Brand Philosophy

Simple, minimalism, bold, casual, the list goes on - any words can

describe Asian fashion, and the same can be said about a woman’s
changing fashion tastes.

SOO・JIN brings you an ever changing assortment of fashion pieces that
are high-quality, wearable, comfy and most importantly well-priced,
sourced from the fast fashion capitals of Korea and Asia.

Whether it’s before or after sales, rest assured you will only get the
best customer service online at